Data Dive sorts every keyword pulled for a niche into four buckets, not one flat list:
Sorting into four buckets instead of one undifferentiated keyword dump lets a seller focus listing and PPC decisions on the master list while still mining the outlier and residue buckets for opportunities a flat list would bury.
Relevancy for a given keyword = the % of the analyzed competitor set (e.g., the ~20 ASINs pulled via Reverse ASIN Lookup (Data Dive)) that rank in the top 45 organic positions ("page one") for that term. Default, customizable thresholds split the raw output into three tiers: Master List (relevancy ≥30%), Outliers (relevancy <30%, search volume >2,000/mo), and Residue (relevancy <30%, search volume <2,000/mo). The default list needs manual "polishing" before use — some high-relevancy terms carry low search volume, and some terms are off-topic or are competitor brand names that must be pruned via Data Dive Roots Feature (Bulk Keyword-Group Exclusion & Prioritization) before finalizing the Master Keyword List & Listing Scorecard. The Outliers and Residue tiers are useful precisely because they surface keyword opportunities competitors aren't systematically targeting.
Relevancy = the % of analyzed ASINs ranking in the top 45 organic positions ('page one') for a term; sort/filter by it to find core terms nearly all competitors rank for, but combine with search volume since high relevancy alone can include low-volume terms. Default thresholds (30% relevancy, 2,000 monthly search volume — adjustable in Data Dive's Settings panel) split the master list from two overflow tiers: Outliers (relevancy <30%, volume >2,000/mo), often a goldmine of high-volume terms most competitors miss, and Residue (relevancy <30%, volume <2,000/mo), which skews toward brand names and low-value terms but occasionally hides a relevant overlooked term. A low-relevancy term where top sellers rank poorly (e.g. 27th/41st) while a smaller competitor ranks well (e.g. 11th) can signal an underexploited ranking opportunity rather than true irrelevance. Residue's brand-name dominance also implies generic terms in a niche can be genuinely hard to rank for, making brand-adjacent traffic the more accessible source of exposure for some terms.