A minimal direct-to-consumer acquisition stack pairing a Shopify storefront with Klaviyo for email/SMS marketing. The Shopify site is the owned-channel destination; Klaviyo captures visitor/sample-requester contact info and runs the email/SMS flows that convert and retain them, distinct from Amazon's catalog-driven checkout.
Cited by Alvaro Lopez (Flooret) as the baseline stack a brand should stand up from day one, before layering on Amazon or retail presence — see Omnichannel "Meet the Customer Where They Are" Brand Strategy. Pairs naturally with the Sample-to-Full-Purchase Funnel (High-Consideration DTC Purchases): samples requested through the Shopify site feed directly into Klaviyo flows that nurture the sample-to-purchase conversion.
Building the site itself is no longer the bottleneck — see AI-Assisted Website Launch (Shopify/Squarespace + AI) ("it has never been easier today to launch a website"); the acquisition stack layered on top is the differentiator.
Apply: stand up Shopify + Klaviyo before or alongside a marketplace presence, and route email/SMS captures into remarketing flows immediately rather than treating them as a later-stage addition.