The Purchase Drivers tab of Amazon Product Opportunity Explorer lists specific product features or attributes ranked by their measured impact — positive or negative — on units sold within the niche. For example, in a cupcake-stand search: white color, food-grade plastic, and copper material each showed positive impact on units sold, while clear acrylic material showed negative impact.
This gives a feature-selection checklist for the next product's design and listing before a single unit is sourced: build in the attributes that are proven purchase drivers and avoid the ones proven to suppress sales, rather than guessing from competitor listings alone.
Rather than relying solely on manual review reading to find which product features actually drive purchase decisions, Amazon's own Brand Analytics / Amazon Product Opportunity Explorer can surface purchase-vs-non-purchase feature drivers directly, shortcutting the manual review-mining research step described for Study Key's product design (see Negative Review Topic Mining for Product Development).
Из тем: Product Research & Validation