A three-beat marketing/copywriting structure: state the customer's problem, agitate it (intensify the pain, make it vivid and urgent), then introduce the product as the solution. A classic direct-response copywriting structure, applied here to Content Marketing for Amazon Launches: UGC Video & Free Lead Magnets rather than long-form sales copy.
Apply: structure marketing content (landing pages, ads, or UGC-style video scripts) around a target buyer's problem, intensify the pain point, then position the product as the resolving solution — e.g. chronic-pain sufferer's frustration → agitate the toll it takes → tuning-fork sound therapy as relief.