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Amazon A+ Content
Premium A+ content is the most effective conversion tool Amazon gives sellers — an interactive, mobile-optimized landing page within the listing — but of the 19 modules available, only about seven or eight are actually worth using; the rest should be ignored.
Premium A+ content functions like an interactive website within the Amazon listing and is the most effective conversion tool among Amazon's seller tools.
Four out of five sellers don't even have access to premium A+ content.
There are 19 modules available in premium A+ content, but only about seven or eight of them are actually useful for creating content that converts better.
To get access, a seller needs Brand Story content on every live listing and at least 15 basic A+ content applications approved.
The 15 applications don't require 15 different listings — a seller can repeatedly resubmit minor variations on one listing until 15 are approved.
Amazon only approves A+ content monthly, at the beginning of each month.
The main difference from regular A+ content is that premium A+ content is mobile-optimized, letting sellers design the desktop and mobile versions independently since they can display very differently.
Sellers only have seven module slots to fill despite 19 module types being available, forcing prioritization.
Image- and video-rich modules are consistently favored over text-heavy modules because premium A+ content's main advantage is rich image and video content.
Comparison table modules function like free cross-promotional ad spots for other products, which is one reason launching more products helps grow Amazon revenue.
The premium Q&A module can reduce negative reviews by proactively addressing the most common return reasons and complaints before purchase.
Premium Background Image with Text — A single background image with Amazon-formatted text overlaid on top. Apply: Avoid it unless you lack design resources entirely, since Amazon's rigid text formatting is worse than designing text directly into the image yourself.
Premium Comparison Table 1 — A horizontally-scrolling comparison table showing clickable listings for other products, each with an Add to Cart button. Apply: Use it as the primary comparison module to cross-promote other products directly on the listing, functioning like free sponsored-ad spots.
Premium Comparison Table 2 — A comparison table variant without an Add to Cart button that displays well on mobile. Apply: Use it instead of Comparison Table 1 when the add-to-cart button isn't needed but a mobile-friendly comparison layout is wanted.
Premium Comparison Table 3 — A comparison table variant with bigger images that shows across different domains which products have which features. Apply: Choose this version when the listing is content-heavy or when clearly showing feature-by-feature differences between product variations matters most.
Premium Dual Images with Text — A module showing two images with accompanying text, styled like old regular A+ content. Apply: Ignore it since it doesn't leverage premium A+ content's rich image/video strength, except for very technical products needing more text.
Premium Four Images and Text — A module showing four images with text, similar in style and limitation to Dual Images with Text. Apply: Ignore it for the same reason as Dual Images with Text, unless the product requires heavy technical text.
Premium Full Image — A single full-image module with no text, the image-only version of the background-image module. Apply: Use it as a common, valuable module in brand designs, switching to the Video Image Carousel instead when there's a large volume of rich images.
Premium Full Video — A full module video player that opens and plays video content, working well on both mobile and desktop. Apply: Always include it when video content exists, since it's described as a must-have module.
Premium Hotspots 1 — An interactive module with dots you hover over on desktop to reveal features, or swipe through on mobile to see different images with text. Apply: Include it as a good module because it provides a strong, distinct interactive experience on both desktop and mobile.
Premium Hotspots 2 — A variant of Hotspots 1 that adds a text feature at the top and also displays differently between mobile and desktop. Apply: Use it like Hotspots 1 when the extra top text element is wanted.
Premium Navigation Carousel — A website-like module with a navigation bar at the top and an image-with-text section below, packing a lot of information into one module. Apply: Use it to pack more information into a single module, though the Regimen Carousel is the presenter's preferred alternative.
Premium Q&A — A module addressing common product questions or issues, sourced from return reasons and negative reviews. Apply: Build its content from your product's documented return reasons and negative reviews to preempt mismatched-expectation purchases and reduce negative review rates.
Premium Regimen Carousel — A clickable carousel where selecting each section swaps the displayed image and text, putting all options and images front and center. Apply: Prefer it over the Navigation Carousel for showcasing different product or brand features, benefits, or use cases.
Premium Simple Image Carousel — A module packing multiple images (e.g., six) into one carousel, navigable via buttons on desktop or swipe on mobile. Apply: Use it whenever there's a lot of image content to pack into a single module.
Premium Technical Specifications — A specifications-focused module aimed at highly technical, niche products. Apply: Avoid it unless the product is super technical and targeted at specialists or professionals rather than a mass-market audience.
Premium Single Image with Text — A module pairing one image with text next to it, displayed differently on mobile. Apply: Ignore it because it's text-heavy; prioritize video- and image-heavy modules instead.
Premium Text — A text-only module with no image or video. Apply: Never use it — with only seven module slots available, it's described as a wasted slot no brand needs.
Premium Video Image Carousel — A carousel module combining video with images, holding more video content than the standard video carousel. Apply: Use it to pack more video content into a single module than a regular video carousel allows.
Premium Video with Text — A module pairing video with adjacent text. Apply: It's usable, but the plain Premium Full Video module is generally recommended as the better choice instead.
The 15-application eligibility requirement is described as gameable: sellers can satisfy it by resubmitting the same listing with minor tweaks repeatedly rather than needing 15 distinct products.
Comparison table modules are reframed as monetization infrastructure rather than pure information — they act like 'huge free sponsor product ad spots' on your own listing, which is presented as a structural reason why launching more products compounds revenue (each new product becomes cross-promotable inventory on existing listings).
The Q&A module ties content strategy directly to review management: sourcing its content from documented return reasons and negative reviews turns a listing module into a preemptive review-rate control lever, not just a conversion tool.
Because only 7 of 19 modules can be used, module choice becomes a hierarchy-of-scarcity decision rather than an additive one — the video's real teaching is a keep/ignore ranking rather than a feature list.
«most of the modules are actually garbage»
— 00:44
«you just continuously create more and more applications with minor changes until you have 15 applications approved»
— 01:38
«this is basically like a bunch of huge free sponsor product ad spots on your own listing»
— 03:49
«it works really really well and it's definitely a must if you have video content»
— 06:00
«premium text totally ignore it there's no brand that ever needs that it's a waste of a module space you only have seven slots this is not one of them»
— 09:12
Reception
Comments are largely positive and grateful, with active, constructive back-and-forth debate over A+ content SEO/module strategy rather than any real criticism of the video.
The video delivers exactly what its title promises — a complete, opinionated keep/ignore verdict for all 19 Premium A+ content modules plus the access requirements — though its specifics are tied to Amazon's interface and rules as of December 2024.
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