Order one final branded sample as soon as the spec is locked, and use it to shoot product photography/video and build the listing while the bulk order is being manufactured — rather than waiting for the shipment to land before starting marketing-asset production.
The point is to avoid the common failure mode where inventory arrives and sits unsold because photos, copy, and the listing itself aren't ready yet. Manufacturing lead time is treated as parallel work time, not dead time.
Apply: as soon as a bulk order is placed, order the final sample and start listing build via Helium 10 Listing Builder immediately, targeting a "listing ready" date at or before the "inventory arrives" date.