A product targeting campaign that targets every ASIN belonging to a specific competitor brand, once you've confirmed (from existing campaign data) that your offer converts well against that brand — diverting its listing traffic to your own product instead.
Rawlings frames this as "sniping" or "siphoning" a competitor's sales, built once a brand-level conversion edge is established rather than targeted speculatively. Presented as the offensive counterpart to Defense / "Shielding" Campaigns (Product Targeting) — together framed as a dog-eat-dog pairing of aggression and protection.
Sourced via the same targeting mechanics as Manual Product Targeting (Category vs. Individual ASIN), but scoped to a competitor's full catalog rather than individual ASINs or category filters.