A Meta-ads scaling practice built on sheer creative throughput: producing roughly 150 unique creative concepts per week, each spun into 3-4 hooks/variations, for a total of 600-700 ad uploads per week.
At this volume the ad platform's delivery/testing system gets a constant stream of fresh creative to find winners from, rather than relying on a small set of ads iterated slowly. The operator frames the underlying growth "unlock" as fast execution with no self-imposed limits, plus scaling systems learned from Meta/ecom mentors — volume is treated as a growth lever in its own right, not just testing hygiene.
A brand that hit its first $10M month attributes part of its growth to sustaining ~600-700 weekly Meta ad uploads.