A Helium 10 feature that automates ongoing bid management and keyword/ASIN harvesting for Amazon ad campaigns, intended to replace the manual weekly grind of reviewing search-term and placement reports by hand.
Related: AdLabs (Automated Day-Parting Software) (automates day-parting specifically; this automates bidding and harvesting more broadly).
Essential Candy (Helium 10 Scale Stories) — positioned as the tool that would let the brand manage roughly 700 recommended keywords and ~100 competitor ASINs (from the new Manual Product Targeting (Category vs. Individual ASIN) campaign) in about five minutes a week instead of manually.
Helium 10 Ads is pitched to automate bid management and keyword harvesting so that scaling a campaign structure to hundreds of keywords and ASINs takes about 5 minutes of seller time per week, versus manually restructuring an auto-heavy account into targeted exact/phrase campaigns and Manual Product Targeting (Category vs. Individual ASIN).
In one case study, Helium 10 Ads managed bids across hundreds of keywords and ASINs generated from Helium 10 Cerebro (keyword harvesting) and Switchers Tactic (Product Targeting by Competitor Star-Rating Gap) (PAT/ASIN targeting), reducing the ongoing management workload to about five minutes per week instead of manual bid-by-bid adjustment.
Helium 10 Ads includes a recommendation/harvesting tab that flags unharvested keywords surfaced by ad performance data (e.g. converting search terms not yet added as targets). Apply: review it regularly to harvest relevant new keywords quickly, instead of manually digging through the Amazon Search Term Report.