Post-launch pricing tactic: raise price by roughly £1 every 5–7 days as long as organic rank holds, while tapering PPC spend down as rank stabilizes at the higher price point. Each increment is a small experiment — if rank drops after a raise, that's a signal to pause or roll back rather than keep climbing.
Differs from Two-Stage Launch Pricing Strategy, which is a one-time jump from a discounted launch price to a target price; this is a repeated, incremental climb gated on rank rather than a single scheduled jump.
Apply: only raise price on the schedule while organic rank is stable — a rank drop after a raise means hold or step back down before trying again, don't keep climbing on a fixed clock.
After launch, raise price by roughly £1 every 5–7 days while watching organic rank. If rank holds at the new, higher price, that is the trigger to gradually reduce PPC spend — the price climb and the ad-spend drawdown are run as one linked experiment rather than two separate levers.