A hiring philosophy: outsource tasks outside one's core competency (PPC, social media) to specialists, but keep enough personal knowledge of that domain to direct and evaluate their work rather than handing it off blind. "You need to be able to say, 'I can't do this, but I can pay someone to do it right.'"
Not a blanket 'outsource everything' rule — Study Key's founder delegates PPC (to the agency behind Agency Cross-Account Masterminds (Tactic-Sharing Sessions)) and social/marketing because design, not marketing, is her acknowledged strength, but still does her own accounting. The delegation boundary tracks a specific self-assessed weakness, not a general preference for hands-off ownership. Related: Founder-as-the-Face-of-the-Brand Principle.