The ASIN tray is a Chrome-extension feature for building a niche's competitor set by hand rather than through the automated Data Dive Niche Dive Tool (Automated Competitor Selection). A seller browses competitors, subcategories, and keyword results inside the extension and adds promising ASINs to a holding tray one at a time, working competitor-by-competitor across multiple subcategory pages, before naming the collected set and running the dive on it.
Use this as the fallback method when a product type doesn't fit cleanly into Niche Dive's automated selection — it's slower but lets a seller apply judgment (see Data Dive Competitor Set Curation) ASIN by ASIN instead of trusting an algorithm to pick the competitor set.
Из тем: Product Research & Validation