'Chad scaling' is Chris Rawlings' term for an intentionally simple but aggressive approach to Sponsored Products campaign scaling: run a small number of straightforward, high-conviction campaign types — chiefly single-keyword exact-match and product targeting campaigns — and bid them aggressively rather than building an elaborate, highly segmented structure. It is the scaling style behind a launch that took one supplement product to $1M+ in revenue within 12 months using only ten total campaigns, selected and tuned through the PPC Data Loop (Iterative Campaign Testing → Listing Optimization) rather than a fixed template. It stands in contrast to more granular, match-type-split structures such as Automatic Campaign Four-Way Split (Close Match, Loose Match, Substitutes, Complements).
Из тем: PPC Campaign Structure & Bidding