Mentor Clarence's named product-vetting method: a funnel of 23 individual criteria a candidate product must pass before it's considered launch-worthy. Used in Helium 10's Scale Stories to arrive at a Palo Santo holder bundle as one of three finalists.
Positioned alongside other pass/fail product filters like Safe Niche Threshold Checklist and Fast-Disqualification Principle (Product Research) — a higher-criteria-count, more exhaustive version of the same "kill bad ideas fast, on paper, before spending" philosophy. Even a 23-criteria pass doesn't guarantee a win: the resulting finalist still lost the head-to-head PRIME Product-Selection Scoring Rubric elimination on shippability.
Attributed to mentor Clarence in the Helium 10 Scale Stories walkthrough: an internal, spreadsheet-based vetting process that runs every candidate product through roughly 23 criteria (demand, competition, patents, margins, shippability, etc.) before greenlighting a launch. The framework's value is procedural, not in any single criterion — it forces every candidate to survive the same full checklist rather than being greenlit on the strength of one or two attractive numbers.
Из тем: Product Research & Validation